Privacy Policy

Welcome to Retention For Brands. We are Retention For Brands Ltd ("we", "us", or "our"), a premium e-commerce retention marketing agency. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website retentionforbrands.com (the "Site") or engage with our services.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our Site.

We may collect the following personal information that you voluntarily provide to us:

Name and job title

Email address

Phone number

Company name and website URL

Business revenue information

Information submitted through our application or contact forms

Communications you send to us via email or other channels

When you visit our Site, we automatically collect certain technical information including:

IP address and approximate location

Browser type and version

Device type and operating system

Pages visited and time spent on each page

Referring URLs and exit pages

Cookies and similar tracking technologies (see our Cookie Policy below)

We may receive information about you from third-party sources such as:

- Meta (Facebook/Instagram) advertising platforms

- Google advertising and analytics platforms

- Klaviyo and other marketing automation tools

- Partner referrals

We use the information we collect for the following purposes:

To respond to your enquiries and schedule discovery calls

To provide, operate, and improve our services

To send you marketing communications (where you have consented or we have a legitimate interest)

To personalise your experience on our Site

To analyse usage patterns and improve our website performance

To comply with legal obligations

To protect the security and integrity of our business

To process applications and onboard clients

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data on the following legal bases:

Consent: Where you have given us explicit consent to process your data

Legitimate Interests: Where processing is necessary for our legitimate business interests and does not override your rights

Contractual Necessity: Where processing is necessary to perform a contract with you

Legal Obligation: Where we are required to process data to comply with applicable law

We do not sell your personal information. We may share your data with trusted third parties only in the following circumstances:

Service Providers: Companies that help us operate our business (e.g., email platforms, CRM tools, calendar software, analytics providers)

Advertising Partners: Meta and Google platforms for advertising and retargeting purposes

Legal Requirements: When required by law or to protect our legal rights

Business Transfers: In connection with a merger, acquisition, or sale of assets

All third-party service providers are contractually required to protect your data and use it only for the purposes we specify.

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typically:

Enquiry data: 2 years from last contact

Client data: 7 years from end of contract (for legal and accounting purposes)

Marketing data: Until you unsubscribe or request deletion

Website analytics: 26 months

Depending on your location, you may have the following rights regarding your personal data:

Right to Access: Request a copy of the personal data we hold about you

Right to Rectification: Request correction of inaccurate or incomplete data

Right to Erasure: Request deletion of your personal data ("right to be forgotten")

Right to Restriction: Request that we limit how we use your data

Right to Portability: Receive your data in a structured, machine-readable format

Right to Object: Object to processing based on legitimate interests or for direct marketing

Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time

To exercise any of these rights, please contact us at admin@retentionforbrands.com. We will respond within 30 days.

We use cookies and similar tracking technologies on our Site. Please refer to our Cookie Policy (Section 3 of this document) for full details.

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include SSL encryption, access controls, and regular security reviews.

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your information may be transferred to and processed in countries outside your country of residence, including countries that may not provide the same level of data protection as your home country. Where we transfer data internationally, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately.

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on our Site with an updated effective date. Your continued use of our Site following any changes constitutes your acceptance of the revised policy.

Company: Retention For Brands Ltd

Email: admin@retentionforbrands.com

Website: retentionforbrands.com